Tag Archives: monetize

Midwest newspapers anti-up $30K to eye for-profit collaborative to monetize Internet content

Three Midwest newspaper associations — Kansas, Missouri and Iowa — met Nov. 20 and formed a coordinated effort to manage monetization of their content on the web, raising in minutes an initial $30,000 to start planning. They’ve asked a retiring executive of the Iowa Press Association, Bill Monroe, to look into the idea. A key part of the idea is a for-profit corporation, owned by the nation’s newspapers, to coordinate the effort.

Original oganizers of the task force were Doug Anstaett, executive director of the Kansas Press Association; Bill Monroe, deputy executive director of the Iowa Newspaper Association; and Doug Crews, executive director of the Missouri Press Association.

At Friday’s meeting, says Monroe, publishers present pledged “about $30,000 in 90 seconds” to help the project get through the next phase — talking to key media people nationwide and creating an inventory of all possible approaches to how to get paid for online content.

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