More than 40 newspaper-industry executives, researchers and advisors are gathered at the American Press Institute in Reston, Va. today for the two-day convening, “Newsmedia Economic Action Plan Conference.” The event follows the May release of the API report: “Newspaper Economic Action Plan.” The idea of organizers is to use an open-space style event to consider what newspapers can do to sustain journalism and their business.
At 9:30 a.m. EASTERN today, two experts on newspaper website analytics will be unveiling an initial tranche of research on some 100 sites. Gregory Harmon of Belden Interactive and Greg Swanson of ITZ Publishing will make
the case that newspapers can move to selectively charge for content without losing the majority of their online advertising revenue.
The event was by-invitation only, but organizers have invited live blogging of the Harmon/Swanson session as a service to the news industry. You can follow the participants’ blogging by going to this link:
http://tinyurl.com/ps38bc at or after 9:30 a.m. EASTERN.
Some people may post or comment on the blogstream via Twitter using the
And this temporary URL will carry informational updates about the event through the day and until it’s conclusion at mid-day on Tuesday: http://www.journalismtrust.org
API’s Mary Glick says she and colleague Mary Peskin framed the conference around API’s NEAP White Paper, an integrated five-point plan to guide the news industry through the current disruptions and position itself for the future by:
- Establishing a true value for news content online and generating revenue from it.
- Maintaining the free flow of content and monetizing it equitably.
- Thwarting unauthorized re-use of content that originates in newspapers.
- Investing in technologies that enhance the user experience and provide content-based e-commerce, data sharing and other revenue solutions.
- Adapting revenue strategies from those focused on advertisers to those focused on consumers.