NAA effort launched to identify features of “content” people will pay for: Tweet #newspay

The National Newspaper Association has launched an informal exercise to try assemble best thinking about types of content the public might be willing to pay for. The effort is noted in a comment to a post by veteran news executive Alan Mutter on his blog, Reflections of a Newsosaur:


In one comment, Beth Lawton, a digital strategist at the Newspaper Association of America, wrote: “NAA is working on getting a conversation rolling about this topic. Please cross-post your comments to Twitter (#newspay) or to NAA’s Facebook page. Nice work getting this started, Alan! Thanks!”

In his post, Mutter lists four types of news-oriented information a publisher might arguably convince a user to pay for, including intensive, comprehensive, exclusive local news, news that helps the reader make money or avoid losing money, or exclusive entertainment stories.

Mutter suggests rating information on a five-point matrix of attractiveness for attempting a paid content experiement. These include, Mutter wrotes: Uniqueness, routiness, time sensitivity, business urgency, entertainment value, localness and relationship to home economics.


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