Tag Archives: demographics

Blueprint summit — Lee Enterprises’ Greg Schermer sets the stage

Greg Schermer, vp-interactive for Lee Enterprises, opens the first day of the two-day Blueprinting the Information Valet Economy, summit at the Donald W. Reynolds Journalism Institute, Missouri School of Journalism, Columbia, Mo. Then the 40 participants work to frame the opportunities and risks for online information commerce and try to define the term InfoValet.

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Blueprint — Thurs. Part 2 — Problem, value and structure

After framing the issues in the first hour, participants in “Blueprinting the Information Valet Economy” seek in discussion to reach consensus on what problem will be solved by the Information Valet Service, its key values to consumers and how it might be owned and organization. Conversation took place Thurs., Dec.3 at the Donald W. Reynolds Journalism Institute, Missouri School of Journalism, Columbia, Mo.

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Blueprint Day 2: Defining the values, participants and purposes

Participants in “Blueprinting the Information Valet Economy” define the purposes, participants and values of the InfoValet Service during a session Fri., Dec. 5, 2008, in the Smith Forum at the Donald W. Reynolds Journalism Institute, Missouri School of Journalism, Columbia, Mo. Moderator is RJI fellow Bill Denmsore. Details: http://www.ivpblueprint.org. Speakers include Greg Schermer, Steve Mott, Randy Picht, Martin Langeveld, Elizabeth Osder and others.

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Blueprint Day 2: Crafting a Development plan

Participants craft a development plan for the InfoValet Service during “Blueprinting the Information Valet Economy” summit at the Donald W. Reynolds Journalism Institute, Missouri School of Journalism, Columbia, Mo. This segment occurred Friday morning, Dec. 5, 2008 in the Smith Forum. Details: http://www.ivpblueprint.org

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With ‘Numerati,’ BW staffer Stephen Baker understands IVP

Business Week senior writer Stephen Baker’s new book, The Numerati, sounds like a must-read for anyone trying to figure out how personal information will be brokered in the future. Baker was interviewed Sept. 29 on WHYY Philadelphia’s  Fresh Air. An excerpt of Baker speaking from the last two minutes of the 20-minute audio interview sounds like a pitch for the Information Valet Project:

“I think that there are great opportunities for entrepreneurs, and they are already looking at them, for them to develop tools so that we can monitor our own data and get a sense of who’s using it and to what end. So that we can protect it and give it to people that we trust with it, and we’re going to develop relationships with certain companies that we trust with the data and eventually we could sell our data. That is essentially what we are doing when we go into a supermarket and give them our customer loyalty card — we’re selling our data. We’re exchanging it for discounts. And we’ll be able to sell our data. There could be markets that open up where we decided how much of it we want to sell and at what price.”