Tag Archives: entertainment

Dec. 3-5 “Information Valet” gathering seeks to define sustainable future of journalism

Blueprinting the information-valet economy

Blueprinting the information-valet economy

Up to 70 executives, technologists and information-industry strategists will register and gather Dec. 3-5 at a new University of Missouri research center for a three-day effort to define and launch a competitive business model for sustaining journalism.

 “Blueprinting the Information Valet Economy: Building a collaborative, shared-user network,” is the title of a three-day collaboration at the new Donald W. Reynolds Journalism Institute (RJI).  The unique action-planning session is designed to change the landscape for news and information-service providers, creatives, artists and publishers.

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“If your business or your passion is news, advertising, information commerce, entertainment, health care, financial services, technology, privacy or personalization, don’t miss the chance to help shape and blueprint the next great Internet innovation,” says Bill Densmore, a 2008-2009 Reynolds Journalism Fellow spearheading the Information Valet Project.

“We’ll plan, join and start creating frameworks in law, governance, marketing, advertising, technology, user identity and transactions for the Information Valet Economy,” says Densmore. “It should be a place where companies compete to provide personalized service to users, yet share those users, and where they make money referring those users to content — and advertising — from almost anywhere.”

“Blueprint” participants will be nestled within the forums, meeting rooms and open spaces of the Reynolds institute, which opened in September as the nation’s first institution dedicated to inventing, researching, shaping, sharing and sustaining the future of news.  “Breakout groups will create frameworks in law, governance, marketing, advertising, technology, user identity and transactions for the Information Valet economy,” said Densmore.

RJI was launched with a $31-million grant from the Donald W. Reynolds Journalism Foundation. In September, it opened 50,000 square feet of new and remodeled space including a modern four-story, glass-walled structure inside a preserved, 1892 Victorian gothic building on the University of Missouri campus. RJI has completed or underway more than 60 initiatives to invent and sustain journalism’s future via partnerships with industry and other institutions.

For more information email densmorew@rjionline.org, or phone       573-882-9812      .

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Reynolds’ IVP sets academic-year timetable

Sustaining civic-oriented journalism is the goal of The Information Valet Project. The Internet needs additional infrastructure — a sort of news social network — which will update the role and effectiveness of advertising, enhance consumer privacy options, and enable the sharing of information commerce among publishers, producers and artists. The Reynolds Journalism Institute at the University of Missouri is working on a solution. READ MORE ABOUT US.

This blog will chronicle the early-stage project development.