This week’s Monday Note offers data and insight about the trajectory of Google AdSense and AdWords, explaining how Google is contributing to the decline in advertising CPMs and revenues for news-based enterprises.
One notion of InfoValet is the creation of an interest-based ecosystem where you are more likely to see (perhaps at times ultimately **only** see) ads for things you have voluntarily profiled yourself as interested
in. A user-controlled system in which you can dial up or down the amount of advertising you see, how you are compensated for your attention, and whether you, at times, choose not to see ads at all. This ends the notion of “publishing” really — it’s a new world in which your InfoValet, rather than creating a mass marketplace and selling access to the bazaar, is helping you to find and “speak” directly with the vendor at his place of business. The InfoValet gets a commission for making the connection and the vendor gets the sale, or at least the user’s attention.
In such a network, the notions of advertising and news are remixed. If you find your way to a Ford Motor site, and Ford pays you 50 cents (directly or via your InfoValet) because you downloaded a brochure about a new hybrid Ford; or you find your way to Consumer Reports, and **you pay** to download a report on that hybrid Ford; what is the functional difference? Each represents a value exchange. The system must enable both. The integrity and ethics of these exchanges will be mediated by folks such as Newstrust.net, and perhaps by the system participants. This is why we need to teach news/media literacy in schools, and elsewhere.
Can news organizations figure out a way to increase the value they receive for journalism on the World Wide Web? McGraw Milhaven, talkmaster on KTRS Radio in St. Louis, interviews Bill Densmore of the Information Valet Project. Densmore is a 2008-2009 Donald W. Reynolds Journalism Institute fellow at the Missouri School of Journalism in Columbia, Mo. Listen to a 25-minute excerpt, followed by three minutes of Milhaven talking with a caller. JUMP PAGE TO AUDIO STREAM (28.37 mins., 6.87 MB downoad.)
Greg Schermer, vp-interactive for Lee Enterprises, opens the first day of the two-day Blueprinting the Information Valet Economy, summit at the Donald W. Reynolds Journalism Institute, Missouri School of Journalism, Columbia, Mo. Then the 40 participants work to frame the opportunities and risks for online information commerce and try to define the term InfoValet.
Vodpod videos no longer available.
Participants in “Blueprinting the Information Valet Economy” define the purposes, participants and values of the InfoValet Service during a session Fri., Dec. 5, 2008, in the Smith Forum at the Donald W. Reynolds Journalism Institute, Missouri School of Journalism, Columbia, Mo. Moderator is RJI fellow Bill Denmsore. Details: http://www.ivpblueprint.org. Speakers include Greg Schermer, Steve Mott, Randy Picht, Martin Langeveld, Elizabeth Osder and others.
Vodpod videos no longer available.
At “Blueprinting the Information Valet Economy,” summit participants came back to the question: “Who will pay?” and decided it depends upon what they are served and whether the focus is on fixing a broken system or inventing a new one. After observing and blogging about the three-day event Dec. 3-5 at the Donald W. Reynolds Journalism Institute, graduate student Emily Sussman wrote afterthoughts, and turned to fellow students for reaction. She found them fuzzy about the InfoValet idea. In the next month, we’ll work to clear up the fuzziness as we write a development plan for the InfoValet Service.
“Newsmaven,” a widely experienced former newspaper publisher with a technical education, has offered up a blog post about the Information Valet Project which effectively begins the process of “blueprinting” the shared-user network we seek to build. Assuming he’s ready to come out of the identity closet by Dec. 3, he’ll be able to flesh out his ideas for extending the basic IVP idea toward data-driven personalization.
What is the Information Valet Project? In this 15-minute audio podcast, IVP researcher Bill Densmore of the Donald W. Reynolds Journalism Institute of the Missouri School of Journalism explains. This talk was recorded Oct. 10, 2008, at Univ. of South Carolina’s Convergence and Society annual presentation of academic papers, subtitled: “The Participatory Web.”
Click on the carat on the left of the bar below to listen to streaming audio, or download an MP3 podcast for offline listening (14 min., 55 seconds / 14.32MB)
The first two milestones for the Information Valet Project development are to:
- Engage a group of advisors
- Determine and establish the optimal corporate form for the IVP service operator.
Getting started on both milestones, yesterday we visited with Dennis Crouch, a University of Missouri School of Law professor who focuses on patent law and electronic commerce. He’ll be helping to think through the corporate form/ownership question as an IVP advisor.
In discussion, Crouch mentioned he was subpoenaed last week in a civil case. A plantiff suing a third party for defamation has asked Crouch to reveal the identity of a person who posted anonymous comments on Crouch’s patent-law blog. It is alleged the anonymous comments defamed the third party. There is no claim that Crouch himself wrote anything defamatory — just the commentator. Google has been served with a similar subpoena in the same case, Crouch said. The case could become a test of how willing courts are to maintain online anonymity. Crouch is a former patent lawyer in Chicago who joined the Mizzou law-school faculty a little over a year ago.
Sustaining civic-oriented journalism is the goal of The Information Valet Project. The Internet needs additional infrastructure — a sort of news social network — which will update the role and effectiveness of advertising, enhance consumer privacy options, and enable the sharing of information commerce among publishers, producers and artists. The Reynolds Journalism Institute at the University of Missouri is working on a solution. READ MORE ABOUT US.
This blog will chronicle the early-stage project development.
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Tagged advertising, artists, authentication, commerce, copyright, entertainment, ivp, journalism, media, movies, music, privacy, publish