Tag Archives: network

Blueprint summit — Lee Enterprises’ Greg Schermer sets the stage

Greg Schermer, vp-interactive for Lee Enterprises, opens the first day of the two-day Blueprinting the Information Valet Economy, summit at the Donald W. Reynolds Journalism Institute, Missouri School of Journalism, Columbia, Mo. Then the 40 participants work to frame the opportunities and risks for online information commerce and try to define the term InfoValet.

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Blueprint Day 2: Defining the values, participants and purposes

Participants in “Blueprinting the Information Valet Economy” define the purposes, participants and values of the InfoValet Service during a session Fri., Dec. 5, 2008, in the Smith Forum at the Donald W. Reynolds Journalism Institute, Missouri School of Journalism, Columbia, Mo. Moderator is RJI fellow Bill Denmsore. Details: http://www.ivpblueprint.org. Speakers include Greg Schermer, Steve Mott, Randy Picht, Martin Langeveld, Elizabeth Osder and others.

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At Poynter, network collaboration seen as solution while newspaper form fades

Within 10 years, 80-percent of newspaper readership will be gone, and the only way newspaper companies can survive the change is to band together in networks, about 35 publishers, editors, journalists gathered at the Poynter Institute have been told. They gathered Nov. 10-11 at the St. Petersburg, Fla., newspaper education and training facility.


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Journalism is shifting more from a business to a social mission, observed Paul Tash, chairman, CEO and editor of the St. Petersburgh Times, which is owned by the non-profit Poynter Insitutte. Tash told partipants in the seminar, “Who Will Pay for the News?” that he believed something more than a “white paper that doesn’t get read’ needed ultimately to come out of their deliberations. He said Poynter is looking to understand larger parts of the journalism mission than just newspapers. “How can the Poynter Institute adapt its mission to meet the needs of journalism that is going on outside of these commercially based institutions?”

Through two days, Poynter seminar participants returned repeatedly to the question of whether, or how, the public might be expected to pay for informaion. On Tuesday morning, Poynter summit participants were treated to a short summary of research on the demographics and desires of the “millennial” generation – those U.S. adults who are now age 18-30. Poynter faculty member Kelly McBride, whose regular speciality is journalistic ethics, said she had been surveying and would summarize research by the Pew Foundation and Magid Associates. The analysis is important, she said, because the age group is the first to have come of age entirely in the Internet era – and they are not big newspapers readers. So news organization who want them as users need to study them.

Dec. 3-5 “Information Valet” gathering seeks to define sustainable future of journalism

Blueprinting the information-valet economy

Blueprinting the information-valet economy

Up to 70 executives, technologists and information-industry strategists will register and gather Dec. 3-5 at a new University of Missouri research center for a three-day effort to define and launch a competitive business model for sustaining journalism.

 “Blueprinting the Information Valet Economy: Building a collaborative, shared-user network,” is the title of a three-day collaboration at the new Donald W. Reynolds Journalism Institute (RJI).  The unique action-planning session is designed to change the landscape for news and information-service providers, creatives, artists and publishers.

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“If your business or your passion is news, advertising, information commerce, entertainment, health care, financial services, technology, privacy or personalization, don’t miss the chance to help shape and blueprint the next great Internet innovation,” says Bill Densmore, a 2008-2009 Reynolds Journalism Fellow spearheading the Information Valet Project.

“We’ll plan, join and start creating frameworks in law, governance, marketing, advertising, technology, user identity and transactions for the Information Valet Economy,” says Densmore. “It should be a place where companies compete to provide personalized service to users, yet share those users, and where they make money referring those users to content — and advertising — from almost anywhere.”

“Blueprint” participants will be nestled within the forums, meeting rooms and open spaces of the Reynolds institute, which opened in September as the nation’s first institution dedicated to inventing, researching, shaping, sharing and sustaining the future of news.  “Breakout groups will create frameworks in law, governance, marketing, advertising, technology, user identity and transactions for the Information Valet economy,” said Densmore.

RJI was launched with a $31-million grant from the Donald W. Reynolds Journalism Foundation. In September, it opened 50,000 square feet of new and remodeled space including a modern four-story, glass-walled structure inside a preserved, 1892 Victorian gothic building on the University of Missouri campus. RJI has completed or underway more than 60 initiatives to invent and sustain journalism’s future via partnerships with industry and other institutions.

For more information email densmorew@rjionline.org, or phone       573-882-9812      .